HiFi is a branding & design studio based in Chicago. We cut clutter, inspire substance, and create clarity from chaos.

Founded by Allison Rosenwinkel & Paul Demyanovich, HiFi Brands delivers highly specialized creative solutions without the bulk of a big agency model. We specialize in restaurant & hospitality, entertainment, and lifestyle brands. Working with entrepreneurs to guide them in realizing their dreams.

“Working with HiFi was one of the best creative collaborations of my career. The design process, when it works, is a lot like therapy. You need a guide you can trust and you have got to do the work.”

— John Manion, Brasero