Live music performance at Roberts Westside with a band playing guitars and microphones, and an audience watching in a dimly lit venue with colorful lighting and hanging lamps.
Concert poster featuring multiple upcoming music events with dates, artist names, and ticket information, including images of various performers and event details.
Logo for Roberts Westside Forest Park IL featuring the text 'Roberts Westside' and 'Forest Park, IL' in a geometric design on a dark background.
Cozy living room with three sofas, a coffee table, lamps, a red patterned rug, and framed photos and artwork on the wall.

Robert’s Westside | Brand Identity | Bar & Venue

A music destination inspired by family heritage and a love of all things music.

The first of its kind, Robert's Westside changes the landscape of Madison Street in Forest Park, IL – a vibrant Chicago working-class suburb historically home to dive bars and old-school Irish Pubs – to provide a new kind of space for the community to gather, listen to music, and celebrate life, together.

Robert’s Westside is built on a vision inspired by generations; crafted from childhood memories and the owner’s unwavering love of music.

  • Strategy & Positioning

    Brand Identity

    Typography & Graphic Style

    Signage & Wayfinding

    Interior Consulting

    Staff Apparel & Merchandise

    Collateral

  • The owner of Robert’s Westside envisioned creating a space that felt fresh and familiar—a community hub for people to celebrate the milestones that matter, surrounded by music that transcends genres and stages of life.

  • We worked to create a brand and place where the community felt welcomed, safe, and part of something bigger.

    Inspired by Donnie’s Irish heritage and love for the Chicago White Sox, we worked to develop a brand identity that paid homage to his father (Robert) and his family's legacy in Chicago.

  • Neon - Right Way Signs

    Exterior Awnings - Thatcher Oaks

    Wallpaper Curation & Installation -Wall of Sound Designs

    Photography - Garrett Sweet

    Creative Director - Paul Demyanovich

    Creative Director/PM- Allison Rosenwinkel

    Senior Designer - Simi Mahtani

People sitting and talking outside Robert's Westside during sunset, with a black awning advertising cocktails, live music, and cold beer.

“HiFi brought my vision to life. What became of Robert's Westside was above and beyond my expectations.”

— Donnie Biggins, Owner & Music Veteran, Robert’s Westside

Collection of logo designs for Robert's Westside, located in Forest Park, Illinois, featuring various geometric and stylized lettermarks.
Collection of colorful event flyers featuring bands and performers, with details about dates, times, and lineup, including images of artists and group photos.
Two versions of the same logo for Roberts Westside, displaying a diamond-shaped emblem with the letter R inside, with text 'Roberts' in uppercase and 'Westside' in cursive, on dark green and beige backgrounds respectively.
Street view of Robert's Westside with neon sign, dark exterior, and patrons inside at night.

HiFi worked with ownership to develop a flexible brand identity that paid homage to Donnie’s father (Robert), his family's deep-rooted Chicago-Irish heritage, and love for the White Sox.

Robert's handwritten signature
A black-and-white school portrait of a young boy with short dark hair, wearing a checkered shirt, taken at Ascension School during 1958-59.

The owner’s parents were a huge source of inspiration behind the brand identity – Robert’s handwriting was used to inspire the handrawn script for the logo.

Exterior Neon Signage for Robert's Westside | Designed by HiFi Brands
Robert and Colleen's wedding photo
A guitar pick with a simple line drawing of a guitar pedal labeled with 'W' and 'S'. Branded for Robert's Westside.
Black flag with neon green outlines of the words 'Meet Me @ Bobby's and a white diamond-shaped emblem with a bold black 'R' in the center.

Knowing Robert’s would book and promote several shows weekly, HiFi crafted a simple but impactful graphic system for show posters & social media promotions that would evolve with the monthly calendar.

Colorful flyers for live music events arranged on a wooden surface, each featuring band names, dates, times, and black-and-white photos of the performers.

HiFi collaborated with ownership on all aspects of the guest experience, including exterior signage, interior design consulting, apparel and merch.

Close-up of a person wearing a black sweatshirt with the text "ROBERT'S WESTSIDE" and a logo on the front.
"Meet Me at Bobby's" Mug | Designed by HiFi Brands
A person holding a large black flag with the words 'Meet Me at Bobby's" and a diamond-shaped logo with an R in the center, in Robert's Westside with colorful string lights and patrons in the background.
Robert's Westside Logo

“The nook inside Robert's Westside has become the most complimented and talked-about feature of our venue, thanks to HiFi's exceptional execution in bringing the concept to life.”

— Donnie Biggins, Owner & Music Veteran, Robert’s Westside

Nook area in Robert's Westside
Two women are in a black tiled bathroom, looking into a mirror above a small sink. The walls are decorated with posters, magazines, and artwork, and a sign offers a margarita. One woman wears a camouflage jacket with a strap, and the other is smiling, with dark hair and a patterned top.

A restricted budget and an appetite for artistic layering and reuse inspired the aesthetic for the bar and venue. HiFi collaborated with wallpaper artist & installer Wall of Sounds Designs to bring to life the layered bathroom aesthetic and vintage nook wallpaper.

Black pinback buttons on an orange surface. Text on the buttons says "ROBERT'S, "Meet Me @ Bobby's," and "LIVE MUSIC ROBERT'S WESTSIDE LIVES HERE." Some buttons are turned over showing the pin on the back.
A cozy interior with a dark brown leather sofa, a pillow that says "Live Music Roberts Westside Lives Here," a wooden coffee table with drinks including a glass of water with lime and a glass of orange juice, framed vintage style artwork on a plaid and checkered wallpaper, a warm-toned fireplace, and a large yellowish-orange lampshade.

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