Dimmi Dimmi | Restaurant Brand Identity
Serving up Pasta and Gossip.
Josh Zadikoff and Matt Eckfeld were looking to open a classic red sauce American-Italian restaurant & pizzeria. They imagined it being a go-to spot for families and locals that’s elevated, but not stuffy. A place that’s timeless, comfortable with delicious food and great hospitality. They tapped Hifi to create a brand identity that capture what they’ve dreamt up.
Dimmi Dimmi means “tell me, tell me” in Italian, like the friend who always wants the good gossip and knows what’s for dinner. It’s eclectic, premium and the spot for great conversation...so tell them what you what, what you really, really want.
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Naming
Positioning
Branding
Tone of Voice
Menu Design
Signage Design
Website Design
Collateral
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Dimmi Dimmi is a new concept opening in a former, beloved neighborhood Italian restaurant. It’s in an area that’s saturated with places to dine, especially heavy in options for pasta or pizza. Hifi was tasked with creating an identity that could make an impression without coming off as too high brow.
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Leaning into the communal-side of gatherings, Dimmi Dimmi celebrates timeless stories served around delicious food. The identity takes cues of inspiration from the nonnas in the kitchen, who bring an eclectic liveliness that’s cozy and welcoming. There’s a homeyness to the nonna and a sultry past that fused together is familiar and enticing.
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Coming Soon
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Creative Direction & Design - Allison Rosenwinkel, Paul Demyanovic
Design & Illustration - Sarah Hinman
Project Manager - Ash Cottrell
Photography - Garrett Sweet
PR & Media Relations - Kinship Company
“Working with HiFi Brands and bringing our vision to life together collaboratively was the best design and brand development experience I’ve had.”
— Josh Zadikoff, President Cornerstone Restaurant Group
“The building – and the corner specifically – has been a home to Chicago’s Italian-American community for over 100 years. The brand identity pays homage to the neighborhood’s past and story, giving it new life.”
— Allison Rosenwinkel, HiFi Brands
“Inspired by the Kooky Nonna living upstairs, the name ‘Dimmi Dimmi’ (meaning ‘tell me, tell me’ in Italian) was inspired by our musings about conversations around her dinner table were like throughout her life.”
— Allison Rosenwinkel, HiFi Brands
The stories nonnas have to share over the dinner table inspired the imagery, patterns and tone of voice.
“Dimmi Dimmi is all about great food shared with great people, made from scratch and from the heart.”
— Matt Eckfeld, Executive Chef
