The image features a navy blue background with the text 'Andros Taverna' in white and 'Eat & Be Well' in green in the center.
Repeating pattern of environmental conservation messages with illustrations. Phrases include 'Save Water', 'Save the Planet', 'Eat from the Earth', and 'Reduce Food Waste' in green and navy blue fonts. Illustrations depict fish, olive branches, water
Sign for Andros Taverna with the slogan 'Eat & Be Well' on a green background.
Person grilling meat on a barbecue grill, wearing a navy blue shirt with the words 'eat well' on the sleeve.
A wooden table with various printed menus, a small bowl of olives, a glass of whiskey with a lemon wedge, a cup of assorted vegetables, and a colorful poster with the text 'ANDROS TAVERNA'.

Andros Taverna | Restaurant Brand Identity

A fresh take on Greek cuisine inspired by region and roots.

HiFi collaborated with acclaimed Chefs Doug Psaltis, Hsing Chen, and Ballyhoo Hospitality of Chicago to craft the overall concept and brand identity of Andros Taverna, a contemporary Greek restaurant inspired by Chef Psaltis’ family heritage and NYC roots. Named one of Esquire's Best New Restaurants in America, Andros Taverna brings unexpected delight to traditional dishes that are naturally at the forefront of healthy eating and wellness.

  • Strategy; Positioning; Tone of Voice; Brand Identity; Art Direction; Signage & Wayfinding; Environmental Graphics; Packaging; Label Design; Menus; Apparel ; Collateral; Website; Social Media; Investor Deck

  • There are many Greek restaurants, (especially in Chicago) but few that offer high quality cuisine without pretentious attitude.

  • Mediterranean cooking is naturally healthy, with a focus on fresh fruits and vegetables and lean proteins.

    With the surge of healthy eating awareness in the United States, Chef knew that a contemporary Greek restaurant would do well in Chicago’s Logan Square.

  • Michelin Guide 2022

    Esquire’s Best New Restaurants in America, 2021 - Esquire

  • HiFi Team
    Allison Rosenwinkel
    Paul Demyanovich
    Simi Mahtani
    Felicia Neuhoff
    Natalia Canella

    Fabrication & Interiors - 555 International
    Photography - Nathan Michael
    Signage - Rightway Signs of Chicago


Exterior view of Andros Taverna restaurant with outdoor seating, plants, and people dining, brick building, large windows, and a sign.

“One of Esquire's Best New Restaurants in America”

— Esquire

Line drawing of two classical columns with humanoid bodies, fist-bumping each other. One is dark blue with a scroll capital; the other is green with an architectural base and a wider top.
A top-down view of a table with various Mediterranean dishes, including a Greek salad, fried zucchini, grilled meat with pita, hummus, tzatziki, French fries, and a small bowl of olives, with drinks and a hand holding a fork.
Collection of business cards for Andros Taverna with alternating yellow, navy blue, and light blue backgrounds. Some cards feature icons, such as a beer mug, a mitten, and a hand holding a lightning bolt, with the restaurant's name and contact information.
A barista in a navy uniform and hat with the words 'eat well' embroidered on it, preparing a beverage behind a bar with glassware, cups, and bar equipment.
The phrase 'BE WELL' written vertically next to a yellow lightning bolt.
Digital illustration of a hand gripping a lightning bolt on a dark blue background.
Close-up of a fish's body with spiky fins and colorful scales against a dark background.

“Andros Taverna adds Chicago’s most exciting new restaurant to Logan Square.”

— Chicago Tribune

A black-and-white maze game sheet with a partially colored background, featuring a maze on the left and a scene of a sunny sky with clouds, a sun, a bird, and a boat on the right. There are two colored pens, one yellow and green, resting on the sheet.
Pattern featuring phrases like 'Pollution!', 'Save Our Seas', 'Eat from the Earth', and illustrations of fish, plants, a myrtle, a watering can, and lightning bolts in green and navy colors on a white background.
A matchbook with matches inside and two other matchbooks, all with navy blue covers and white text, on a gray textured surface. One matchbook is partially opened showing matches, and the other has address and contact details.
Logo for Andres Taverna with the tagline "A Good Place to Eat" on a dark background.
Table display of postcards from a Andros Taverna in Chicago, Illinois, with images of fish, baked goods, and a fish diagram.
A white paper bag with blue and black text that reads "Andros Taverna" and an illustration of two cartoon-like characters giving a fist bump. The bag is placed on a wooden table next to a pair of sunglasses, with a green plant and brick wall in the b
Text-based poster with a yellow background that reads: "Sip the Med, Eat from the Earth, Savor the Terror, Taste the Char"
A line drawing of two anthropomorphic books with arms, legs, and smiling facial expressions, holding wine glasses, dancing together. There is a spilled wine bottle on the ground between them.

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