Layla & Ringo’s | Fast Casual Brand Identity
It started with two friends and two dogs.
Layla & Ringo’s is a neighborhood grocer-meets-café rooted in trust, connection, and a mutual love of great coffee and even better company. Inspired by deli nostalgia and designed to bring heart, humor, and utility to a new kind of neighborhood staple.
The namesakes, their dogs Layla and Ringo, weren’t a branding exercise. They were part of the story from the start.
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Strategy
Positioning
Branding
Tone of Voice
Copywriting
Menu Design
Packaging & Label Design
Interior / Exterior Signage Design
Environmental Design
Website Design (front end)
Photography Art Direction
Brand Book
Staff Fit
Collateral
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Launching a multifunctional corner concept—part coffee shop, part convenience store, part community hub—that feels seamless, stylish, and neighborly, not generic or overdone.
The brand needed to balance form and function, inviting people in for a quick stop, a slow coffee, or a casual connection—all without trying too hard.
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City dwellers crave more than convenience; they’re looking for everyday places that feel like extensions of themselves.
In a city where everyone’s busy and brands blend together, a little personality goes a long way.
The strongest connections are often forged through familiarity and humor.
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We built an old-school-meets-new-school brand identity inspired by corner delis, Sunday comics, and city life chaos, with Layla & Ringo as your guides.
Our goal was to create a memorable, multifunctional neighborhood brand with soul—crafting every touchpoint to feel a little familiar, a little unexpected, and totally lovable.
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HiFi Creative Team
Allison Rosenwinkel - Creative Director, Illustration
Paul Demyanovich - Creative Director
Creative Partners
Simi Mahtani - Senior Designer
Stephen Monkemeier - Hand Painted Window Signage
Siren Betty Design - Interiors
Wade Hall - Photography
Instead of inventing a narrative, we looked inward, pulling directly from the friendship that sparked it all.
Layla (below) and Ringo (left) became more than just names; they became the lens to express the tone, feeling, and function.
The branding was never just decoration. It was meant to live.
