Shoutout Season: HiFi Brands x O.M. Scott & Sons Featured on Brand New
HiFi Brands Breathes New Life into Lawn Care
A legacy brand launches a new grass seed a nostalgic makeover—complete with kraft paper, hand-drawn logos, and just a hint of suburban dad energy.
Lawn care isn’t the category most people look to for brand inspiration—but that’s exactly what made this one fun. With O.M. Scott & Sons, we helped bring Scotts’ 150-year legacy to life in a way that’s loose, tactile, and proudly unpolished.
We love a good Brand New deep dive—and it’s even more fun when it’s about something we helped bring to life.
Brand Book by HiFi Brands
The result is a brand system that’s intentionally clunky in all the right places. The logo is meant to look like it could’ve been sketched by Orlando himself and updated mid-century—wonky oval, monoline script, rigid sans and all. The packaging is straightforward and tactile. The color palette is subdued but grounded. And while we always strive for cohesion, sometimes a little looseness is part of the charm.
“The logo has a fun, crude-on-purpose style that looks like it could have been hand-drawn by O.M. himself or an early descendant AND then updated in the 1950s. The clunky oval, the monothickness script, and the condensed sans serif all add up to a charming, Americana-esque logo.”
The tone of voice is playful, approachable, and rooted in everyday personality. Brand New likened it to “suburban-dad-Bud-Light,” which…fair. But in a world where lawn care usually has the personality of a warning label, we’ll take “suburban dad” as a step forward.
For us, it’s a case study in how heritage brands can evolve without losing their soul, or their sense of humor.
Packaging Design by HiFi Brands
